Now more than ever, communities nurture and feed us emotionally. They instill meanings in our lives and provide us with a sense of belonging. When we truly belong, we are inspired to act on behalf of our community.
Brands that participate in communities as members can harness the network effects to increase awareness, boost profitability and capture a greater market share.
This fundamental need to belong contributed to defining the four pillars and five community types from our research.
From this, we created the Sid Lee Belong QuotientTM (BQ), which ranks the best performing brands in terms of community engagement.
To join the shift, contact us and learn how to implement our toolkit and boost your brand advocacy.
