An interactive fitness phenomenon propelled by a rush of endorphins and the spirit of the community.
A game-changing digital ecosystem where artists and collectors are challenging mainstream culture and finance.
A Black-owned fashion gate-crasher that’s empowering Black and marginalized creativity.
An entertainment juggernaut that teams up progressive superheroes to combat the evil stereotypes of modern culture.
A vibrant value-hacking marketplace that allows clothing resale businesses to be built from bedrooms.
The K-pop fanbase that’s so inclusive and deeply connected, it can be immediately activated.
The come-as-you-are platform with the algorithm that creates new and powerful connections.
The dependable platform that works for professionals by understanding their unique needs.
The unapologetic, woman-led brand celebrating inclusivity for the benefit of all.
The iconic sports team owning the moment by standing behind its players’ convictions.
The innovation brand elevating sustainability to luxury status, one devoted driver at a time.
Every year, we use the Sid Lee Belong Quotient to measure how well brands attach to pre-existing communities.
Rooted in social science research, the BQ is a 40 point ranking spread across four pillars of strong communities. A high ranking means a brand participates in its community in keeping with the principles of the pillar. To determine how well a brand performed on each of the BQ pillars, we also considered recency, noteworthiness, quantity and annual themes.