The Belong Effect by Sid Lee logo

The Belong

Top performing brands ranked by our 40-point
Belong Quotient


We Score

Every year, we use the Sid Lee Belong Quotient to measure how well brands attach to pre-existing communities.

Rooted in social science research, the BQ is a 40 point ranking spread across four pillars of strong communities. A high ranking means a brand participates in its community in keeping with the principles of the pillar. To determine how well a brand performed on each of the BQ pillars, we also considered recency, noteworthiness, quantity and annual themes.

Communities create network effects that buy your brand more authentic loyalty with fewer marketing dollars.