The Belong Effect by Sid Lee logo

The Belong Effect

Discover how brands can create a sense of belonging to harness the power of communities

The Belong Effect

Discover how brands can create a sense of belonging to harness the power of communities.

Cultivating

Belonging

Belonging is a fundamental hallmark of being human, it matters more than ever.

That made us curious. Which communities matter most? How do they create a sense of belonging? What role can brands play? And can it all be measured?

Join us on our journey to define and build a discipline around community marketing, and to find out who’s doing it best.

The Belong
Index

The top brands of the year that are doing community best, ranked by our proprietary Belong Quotient score.

Community
Research

Our methodology and annual report on how Gen Z and Millennials feel about community, belonging, and brands.

The Belong
Index

The top brands of the year that are doing community best, ranked by our proprietary Belong Quotient score.

Introducing the Top 10 Community Brands

Why

This Matters

We went deep into understanding how brands can gain authentic loyalty with lower spend through the power of network effects.

Let us help you activate the Belong Effect for your brand.