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A close-up on Quebec: Community opportunities in a distinct ethnocultural region

In Quebec, community is your competitive advantage.

From a business perspective, Quebec represents a unique opportunity to look at a community with strong ethnocultural representation and a shared language.

In This Report You Will Learn
In This Report You Will Learn
Key behaviors specific to the Quebec market that drive advocacy, loyalty and purchase intent.
The unique differentiators for Quebec brands that can be a competitive edge.
Why you should prioritize your employer brand for the Quebec market.
A new way to think about influencer strategy and engagement.

We define key insights that can help you improve your community marketing in Quebec.

With the lowest brand penetration rate of member-owned communities of all the regions studied, Quebec communities are an untapped resource for brands.


of Quebec respondents would purchase from brands that participate and foster belonging in their community


say their work communities come together to do things or take action


of Quebec Gen Z and millennials feel a strong sense of belonging to their work communities

In Quebec, smaller brands can outcompete big brands on community. This represents a unique advantage for small brands.

It's time to participate.  

Brands of all sizes can leverage the power of community by creating a sense of belonging while driving growth.

Download 2022 Quebec Report
Community Research
2022 Quebec Report
< Community Research