We tested our community hypothesis and outlined the four key pillars of strong communities and the 5 types of communities that define modern life. We also identified a massive role for brands to engage in communities — and significant benefits for doing so.
Whatever members feel towards their communities will carry to your brand when you participate authentically.
say that brands linked to their communities reflect their identity.
of community members would participate in an initiative launched by a brand connected to a community.
of whom would try to get others to join, both members from their community and people from outside the community.
If a company can transition from simply delivering a product to building a community, it can unlock extraordinary competitive advantages.
When brands actively participate in communities, they create a competitive edge.