We believe communities can be a driver for business growth. That begins with a definition and understanding of what makes a community.
Rooted in social-science research ranging from psychology and economics to sociology and political science, we identified four pillars that make a strong community, and five types of communities in which people organize.
2021 Report
In our first longitudinal study of 8000 young adults across the globe, we have validated our insights, identified the strongest communities, and provide steps on how to harness the network effects of communities to drive brand growth.
Select a pillar below
to learn more:
How belonging
will be your competitive edge
How to rally communities
(especially the youth)
How to harness the power of
network effects to drive growth
And ultimately, how to participate
in communities as a brand
Social Capital
The collective value
the community places
on each member’s
influence.
Select one pillar below to learn more.