We believe communities can be a driver for business growth. That begins with a definition and understanding of what makes a community.
Rooted in social-science research ranging from psychology and economics to sociology and political science, we identified four pillars that make a strong community, and five types of communities in which people organize.
Select a pillar below
to learn more:
2021 Report
In our first longitudinal study of 8000 young adults across the globe, we have validated our insights, identified the strongest communities, and provide steps on how to harness the network effects of communities to drive brand growth.
Étant donné que le Belong Effect est une initiative mondiale, nous utilisons l’anglais comme langue principale, mais nous ne vous avons pas oublié.
C’est pourquoi nous avons créé une version française de notre rapport.
2021 Report
In our first longitudinal study of 8000 young adults across the globe, we have validated our insights, identified the strongest communities, and provide steps on how to harness the network effects of communities to drive brand growth.
How belonging
will be your competitive edge
How to rally communities
(especially the youth)
How to harness the power of
network effects to drive growth
And ultimately, how to participate
in communities as a brand
Merci d’être là et gardons contact.
Social Capital
The collective value the community places on each member’s influence.
Select one pillar below to learn more.