With millions of new subscribers joining every month, Roblox is an online multiplayer creation platform that enables the next generation to build immersive 3D experiences and explore a wide variety of “universes” created by other community members.
Powered by imagination and experimentation, Roblox fosters self-expression through technology and allows any gamer to become a vested digital "creator". Many of them can earn up to several hundred thousand dollars a month from UGC ($500 million USD in 2021), paving the way for lucrative careers and full-fledged metaverse identities at a very young age.
Collaborative features bind the Roblox community and have enabled people from all ages and backgrounds to share diverse experiences. Every year, the brand hosts a developer conference to present the latest updates, network opportunities and game-making events, including an overnight game jam.
Mobilization happens both on platforms and in social channels for Roblox creator experiences. Reaching across mediums, the hit Netflix series Squid Game has spawned a new crop of games on Roblox, appearing under the “popular” section.
Players show off trending creations on Twitter under #roblox and #robloxdev and share Youtube content, generating millions of views.
Pushing the power of the platform a step further, IRL creators like the band Twenty One Pilot are holding Roblox concerts that draw millions of fans and give them a voice in the concert experience.