Duolingo

Through gamified features, Duolingo makes mastering languages fun and entertaining by reinforcing language learners’ progress. Users can show their goal-based accomplishments on their chosen social channels by sharing Monthly Badges, Years in Review, #StreakOfTheWeek, and the ultra-exclusive Duolingo online club "The Streak Society" for members who maintained their streak for 365 days in a row. 

To promote diversity beyond ethnic backgrounds, Duolingo released a set of LGBTQIA+ characters and depictions of queer realities in its daily language-learning exercises. "We have three established queer characters: Lin, Bea, and Oscar. Lin dates women, Bea dates both men and women, and Oscar’s into men (although he’s as discerning with men as he is with his cheeses and pretty much everything else).”

It's official: Duo, the brand's persistent owl mascot, has reached meme status and taken the internet (and even the metaverse) by storm. After noticing players using Duo-themed avatars on Roblox and Decentraland, Duolingo responded by launching a game jam where developers can submit their ideas to be featured in its virtual space.

To reinforce connection within different communities, Duolingo supports mainstream languages (English, French, Spanish...), endangered languages (Haitian Creole, Yiddish...), and even niche interest-based languages (such as Game of Thrones’ High Valaryian).

To spark a global conversation on endangered languages, the app partnered with some of America’s most iconic delis to offer breakfast to fans willing to order in Yiddish.