A supercharged, over-the-top streamer specializing in all things anime.
Anime aficionados + LGBTQIA+ + Black
A champion of the art and culture of anime, Crunchyroll is a global video-on-demand streaming platform that empowers its diverse community with increasingly representative original content and exclusive, larger-than-life collaborations. Through activations, Crunchyroll has turned into "the empire of anime" (Forbes) and sells out convention centers for their annual Expo.
Anime is now estimated to be enjoyed by ~2/3 of the general population, 75% of Japanese people and 72% of Americans. With over 1,000 anime shows and 200 East Asian drama series, Crunchyroll creates relatable content for its passionate and diverse fan base. Their most recent original series, High Guardian Spice, created by trans man Raye Rodriguez, was put together by a notably inclusive and diverse team.
Crunchyroll created collaborations with celebrities, allowing fans to “wear their fandom on their sleeve, literally,” says company president Rahul Purini. This goes beyond clothing. With Lady Gaga and her charity, the Born This Way Foundation, they invited the community to earn their "Be There Certificate"— a free, self-paced online mental health course created by Jack.org (a Canadian mental health organization) that teaches fans how to safely, kindly and confidently support others and their own mental health). Over 10,000 people have earned, and posted about, their certificate.
After noticing that underserved Black fans enjoyed anime, the brand created original content fostering connectivity within the community. Most recently, Crunchyroll has been working with Megan Thee Stallion, creating exclusive clothing collabs and authentic interviews with host Tim Lyu, where Megan expresses her love for her favorite series and how they influence her life and music.
After a two-year hiatus due to Covid, pent-up fans eager to connect IRL rushed to the Crunchyroll 2022 Expo, which quickly sold out (with an estimated 16,000 guests based on 2017 attendance figures) and took over "New Crunchy City" (a.k.a. San Jose).