A game-changing NFT society using exclusivity to shape status and community governance.
Crypto + NFT collectors + Celebrities
Powered by Web3 activations and hype culture, the Bored Ape Yacht Club, the second-most valuable NFT collection, is all the rage among the crypto elite and celebrities. Moving from a source of credibility to collectivity, BAYC is building a digital empire that forges member identity through their avatar and brings members together under one cohesive club.
Ape mania is spreading across the real and virtual worlds. On crypto platforms, a Bored Ape endows its owner with a powerful sense of identity, self-esteem and status. BAYC owners demonstrate that this brand has become a badge of personal and collective flex, a social avatar in an anonymous system.\
In the NFT system, ownership translates to social capital. BAYC has essentially created a system that confers a hierarchy of powerful users within crypto, setting the elite apart from the rest. This plays out on Twitter, where a Bored Ape avatar is a badge of honor within the community.
BAYC also has an online network of celebrity owners. Thus, ownership establishes a strong connection with other powerful crypto members and confers immediate respect from those on crypto Twitter who do not own an Ape.
In October 2022, Yuga Labs, the BAYC collection creators, assembled a community council made up of seven notable Ape collectors to help grow its Web3 reach. The council was formed to uplift community-driven initiatives and provide Yuga Labs with essential feedback.
Collectively, BAYC owners are identified via the use of the avatar in social media profiles. That’s a powerful group binder, establishing a clear demarcation between those who are in the exclusive community versus the larger crypto Twitter community. Oneness is especially strong in group chats. Ownership comes with exclusive access, binding individuals to the community, which fosters further connections and collaboration.
In an effort to support the war in Ukraine, members have donated nearly $1 million in ETH. Following the community's push, team BAYC matched donations and sent $1 million in ETH to the Ukrainian government's Ethereum wallet.