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Airbnb

The top vacation rental destination offering once-in-a-lifetime homestays.

31
/40
Community:

Lifestyle Community

Hosts + Homeowners + Builders

Imagining a world where we feel at home everywhere, Airbnb has built a service that allows hosts to better connect with travelers, bringing meaning and intentionality to hosting.

Through diverse and unexpected experiences, they create a sense of loyalty, entrepreneurship and financial opportunity for homeowners around the globe.

Identity

5
/10

After long periods of confinement, travelers are once again reconnecting with the wonder of escapism. Supported by accessible UX, hosts offer an array of immersive spaces matching the imagination of the guests—capturing Airbnb’s mission of belonging anywhere.

From 2019 to 2021, nights booked at unique properties have increased globally by nearly 50 percent. Hosts are earning real income, with unique listings earning nearly $1 billion just in 2021.

Treehouses are the most wish-listed accommodations in 2022.
Treehouses are the most wish-listed accommodations in 2022. (Source: Airbnb)

Social Capital

7
/10

Hosts are the backbone of the Airbnb community. Celebrating the finest among them, the Airbnb Host Awards showcase hosts who design the most innovative and thoughtful experiences. With categories such as Best Unique Stay and Most Magical Experience, award winners get Super Host badges a special feature on social media.

Best Nature Stay, The Container, Lilydale TAS
Best Nature Stay, The Container, Lilydale TAS (Source: Airbnb)

Oneness

8
/10

To further inspire tomorrow's hosts and creators, the company has created its OMG! Fund ⁠— a $10 million fund to finance the boldest, loftiest and most innovative travel paradise. 

In an effort to improve the platform's accessibility and to foster belonging, Airbnb has upgraded its translation engine allowing hosts and guests to communicate in over 60 languages.

Modern cereal box home, USA.
Modern cereal box home, USA. (Source: Airbnb)

Mobilization

10
/10

Over the last year, Airbnb hosts have been offering free stays for refugee guests, regardless of nationality, race, ethnicity or political situation. 

When Russia invaded Ukraine, Airbnb worked with governments and hosts to provide free housing and financial donations for Ukrainian refugees (100,000 in the U.S.) Along with mobilizing hosts, the community of explorers, travelers, and humanitarians came together and booked thousands (61,000 as of March 2022) of "ghost bookings" (reservations in Ukraine where the guest does not plan to stay) to provide immediate, personal financial assistance to residents. Airbnb noticed the phenomenon and waived the charges levied on Ukrainian citizens to ensure they received the full amount of planned aid.

By the numbers

+77.37% 

in annual revenue (2022)

+58%

in Q2 rev (2022)

See the other top brands of

2022

2022
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3
Airbnb
The top vacation rental destination offering once-in-a-lifetime homestays.
31
/
40
2022
#
3
Airbnb
The top vacation rental destination offering once-in-a-lifetime homestays.
31
/
40
2022
#
3
Airbnb
31
/
40
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