Roblox

Powered by imagination and experimentation, Roblox fosters self-expression through technology and allows any gamer to become a vested digital "creator". Many of them can earn up to several hundred thousand dollars a month from UGC ($500 million USD in 2021), paving the way for lucrative careers and full-fledged metaverse identities at a very young age.

Under the Accelerator Program, Roblox spotlights top talents from its community to innovate and update features with its studio toolkit. These creators can earn credits by monetizing their games through acquisition, sharing content on socials or selling avatar updates. Capitalizing on this metaverse market opportunity, brands such as Gucci, Vans, Stella McCartney, and Warner Music Group have hired popular Roblox developers like Rook Vanguard and Builder Boy to create exclusive experiences featuring shoppable content.

Collaborative features bind the Roblox community and have enabled people from all ages and backgrounds to share diverse experiences. Every year, the brand hosts a developer conference to present the latest updates, network opportunities and game-making events, including an overnight game jam.