The trailblazer of eco-conscious outdoor apparel and activism.
Progressive outdoor enthusiasts + Climate activists + Grassroots nonprofits
Recognized for its quality, simplicity and durability, Patagonia has put sustainability and progress at the heart of its successful business model. Since their foundation in 1973, their mission has reflected the urgency of the environmental crisis.
Representing the passionate fashion- and eco-conscious consumer, Patagonia has taken the strongest stance on climate change, from their product line’s recycled materials and re-use programs to an action platform that directly connects customers to environmental causes. Recently, the company decided to move away from its decades-old practice of adding non-removable corporate logos to its clothing.
Patagonia has proven that sustainability and business can go hand-in-hand. Since 1986, the company has contributed at least 1% of annual sales to preserving and restoring the natural environment. They listen to local communities to determine where this money is attributed.In 2002, they created a non-profit organization — 1% for the Planet — to encourage a global network of businesses, NGOs and individuals to do the same.
Launched as a platform connecting individuals with the common goal of saving the planet, Patagonia Action Works is a social network facilitating collaboration and helping local, sustainable communities to grow. The company has leveraged their name and notoriety to bring more people together and to disseminate information on many levels across the U.S. The first to condemn climate deniers, Patagonia withdrew its merchandise from Jackson Hole Mountain Resort in Wyoming after one of the owners held a fundraiser involving Republican Representative Marjorie Taylor Greene and other Trump supporters.
Over the years, Patagonia Action Works has connected over 1000 environmental groups with over 10M Patagonia followers who have volunteered, donated, signed petitions, and generated over $4M in value for the planet.