LinkedIn

For working pros, LinkedIn has become the place to showcase experience, education and credibility. Profiles enable each person to craft their identity and determine how they're perceived among colleagues, recruiters and their professional networks.

On LinkedIn, social capital can have direct impact on employment and livelihood. In 2020, 90% of recruiters regularly used LinkedIn and 85% of jobs were filled through informal networking rather than through job listings. Among article readers, 45% are in upper-level positions, including managers, vice presidents, directors and C-suite level, demonstrating the immense power of LinkedIn as the prime location for employment-based networking.

Whether to network, recruit or apply for jobs, the platform’s functions are exclusively professional, making the LinkedIn user base a focused, cohesive network. The network has 303 million active monthly users, 121 million of whom visit the site daily. Since the site is where the pros are, 97% of B2B marketers use LinkedIn as a content distribution channel.