Belong Index

2022

Connected through diversity

The year 2022 is marked by progress and justice. Rebounding from the pandemic and economic instability, communities are forward-gazing and seeking meaningful connections.

2022 Cultural Themes

Whether it's celebrating extreme sports, traveling to exotic places, protecting endangered languages, or fighting for abortion rights, different communities are more united than ever for the same cause: bettering the health of our planet.

Economic Instability

Human Rights

The planet

Political wars

Escapism

Top 10 brands of

2022

Duolingo

The hottest club for learning a new language through games.

Crunchyroll

A supercharged, over-the-top streamer specializing in all things anime.

Airbnb

The top vacation rental destination offering once-in-a-lifetime homestays.

Olivia Julianna

The Gen Z activist shaking up politics and reproductive rights.

Red Bull

The energy drink impresario of the most edge-pushing sports communities.

NYX Cosmetics

A creator-led makeup pioneer pushing the frontiers of beauty and makeovers.

Formula 1

The sports powerhouse that’s prioritizing inclusion to diversify the fanbase.

Nike

The OG sports hub that captures the different life stages of everyday athletes.

Bored Ape Yacht Club

A game-changing NFT society using exclusivity to shape status and community governance.

Walmart

The multinational retail cornerstone of family life.

See our other indexes

Each year, we use the BQ Score™ to rank the top 10 brands that do community best. Check out which brands dominated the year.