Distance unites us

Amidst the global pandemic, the booming metaverse and the fitness craze, the 2021 Belong Index was marked by the motto "distance unites us."

2021 Cultural Themes

The world has been in pandemic mode for the past year and a half. Communities, especially digital-based ones, have been more prominent than ever in fostering belonging.

Pandemic

Mental Health

Metaverse

Social Justice

Sustainability

Top 10 brands of

2021

Peloton

An interactive fitness phenomenon propelled by a rush of endorphins and the spirit of the community.

Roblox

A digital playground that brings players together through creativity and technology.

Patagonia

The trailblazer of eco-conscious outdoor apparel and activism.

Ethereum NFT

A game-changing digital ecosystem where artists and collectors are challenging mainstream culture and finance.

Telfar

A Black-owned fashion gate-crasher that’s empowering Black and marginalized creativity.

Nike

The OG sports brand that keeps inspiring everyday athletes through legacy and novelty.

Disney

A happiness maker who brings magic and lifelong memories to all generations.

Marvel

An entertainment juggernaut that teams up progressive superheroes to combat the evil stereotypes of modern culture.

Depop

A vibrant value-hacking marketplace that allows clothing resale businesses to be built from bedrooms.

Decathlon

The world's largest retailer of sporting goods making fitness fun for all.

See our other indexes

Each year, we use the BQ Score™ to rank the top 10 brands that do community best. Check out which brands dominated the year.