The Belong Effect by Sid Lee logo

The Belong
Index

Top performing brands ranked by our 40-point
Belong Quotient
Cultural
Themes
Pandemic
Mental Health
Metaverse
Social Justice
Sustainability
Amidst the global pandemic, the booming metaverse and the fitness craze, 2021 was marked by the motto "distance unites us."
Cultural
Themes
Pandemic
Mental Health
Metaverse
Social Justice
Sustainability
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Cultural
Themes
Pandemic
Political
Mental Health
Social Justice
Metaverse
Pandemic
Social Justice
Entertainment
Sustainability
The year 2020 was the breakout year for digital wunderkinds, fashion powerhouses and agents of social change. 
Cultural
Themes
Political
Social Justice
Pandemic
Entertainment
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How

We Score

Every year, we use the Sid Lee Belong Quotient to measure how well brands attach to pre-existing communities.

Rooted in social science research, the BQ is a 40 point ranking spread across four pillars of strong communities. A high ranking means a brand participates in its community in keeping with the principles of the pillar. To determine how well a brand performed on each of the BQ pillars, we also considered recency, noteworthiness, quantity and annual themes.

Communities create network effects that buy your brand more authentic loyalty with fewer marketing dollars.