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Patagonia

The trailblazer of eco-conscious outdoor apparel and activism.

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Values Community

Progressive outdoor enthusiasts + Climate activists + Grassroots nonprofits

Recognized for its quality, simplicity and durability, Patagonia has put sustainability and progress at the heart of its successful business model. Since their foundation in 1973, their mission has reflected the urgency of the environmental crisis.

Identity
Mobilization
Oneness
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Identity

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Representing the passionate fashion- and eco-conscious consumer, Patagonia has taken the strongest stance on climate change, from their product line’s recycled materials and re-use programs to an action platform that directly connects customers to environmental causes. Recently, the company decided to move away from its decades-old practice of adding non-removable corporate logos to its clothing.

Social Capital

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Patagonia has proven that sustainability and business can go hand-in-hand. Since 1986, the company has contributed at least 1% of annual sales to preserving and restoring the natural environment. They listen to local communities to determine where this money is attributed. 

In 2002, they created a non-profit organization — 1% for the Planet — to encourage a global network of businesses, NGOs and individuals to do the same.

Oneness

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Launched as a platform connecting individuals with the common goal of saving the planet, Patagonia Action Works is a social network facilitating collaboration and helping local, sustainable communities to grow. The company has leveraged their name and notoriety to bring more people together and to disseminate information on many levels across the U.S. The first to condemn climate deniers, Patagonia withdrew its merchandise from Jackson Hole Mountain Resort in Wyoming after one of the owners held a fundraiser involving Republican Representative Marjorie Taylor Greene and other Trump supporters.

During the 2020 election, the brand went viral using the resistance message “Vote the assholes out” in their product design to appeal to the identity of climate activist groups. (source: GQ Magazine)

Mobilization

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Over the years, Patagonia Action Works has connected over 1000 environmental groups with over 10M Patagonia followers who have volunteered, donated, signed petitions, and generated over $4M in value for the planet.

SOURCE : PATAGONIA

By the numbers

67%

online growth sales from 2015 to 2019

41%

the increase in Patagonia’s B Corp rating from 2011-2018, making it one of the highest-rated B Corps in the world

$234M

estimated global sales in 2020

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