Sky News/Film Image Partner, Tomas Abad/Getty Images, Rumble

Communities shape our lives. Our interests. Our identities. Our actions. They are where we belong. 


That made us curious. Why are some communities stronger than others? How does belonging happen? What role can brands play? And how might it all be measured? 


Join us on our journey to define and create discipline around community marketing, and to understand who’s doing it best.


The brands doing community best

Icons, consumer brands, social platforms and more—we ranked the community brands that dominated the year.

Belong Index 2020

Introducing the
Community Quotient

We created the Sid Lee Community Quotient (CQ) as the first metric to measure how well a brand attaches to pre-existing communities.

Discover the CQ

Behind The Belong Project

We went deep into discovering why belonging matters, what makes communities strong and how brands can best get involved for everyone’s benefit.

Learn more