Belonging is a fundamental hallmark of being human, it matters more than ever.
That made us curious. Which communities matter most? How do they create a sense of belonging? What role can brands play? And can it all be measured?
Join us on our journey to define and build a discipline around community marketing, and to find out who’s doing it best.
Our methodology and annual report on how Gen Z and Millennials feel about community, belonging, and brands.
We went deep into understanding how brands can gain authentic loyalty with lower spend through the power of network effects.