Belonging is a fundamental hallmark of being human, it matters more than ever.
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That made us curious. Which communities matter most? How do they create a sense of belonging? What role can brands play? And can it all be measured?
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Join us on our journey to define and build a discipline around community marketing, and to find out who’s doing it best.

We went deep into understanding how brands can gain authentic loyalty with lower spend through the power of network effects.